Google Local Search Recap

We had a marvelous webinar in the WebServant Community last week on Google Local Search by Susan Fleming of Electronic Marketing Success (listen to the audio here).

Here are a few high points.

Did you know 80% of offline purchases are preceded by an online search? So if someone is looking to hire a coach or enroll in coach training,  8 out of 10 will spend time searching online before making a decision. A Google Local Search listing will help searchers in your area find you more easily.

What if your market is not local?

Susan still recommends you “claim” your business listing by completing your Google Local Search profile. You will need basic information about your business such as contact info and areas of specialty, but you can also offer coupons and links to your listings in professional directories.

Take advantage of free listings for your coaching services in professional directories such as those offered by ICF or your coach training school. Other directories to consider might be the Google Directory (linked with DMOZ.org), Peer, or Twellow (Twitter Yellow pages).

The information in your Google Local Business Profile will need to be consistent with that on your website for the best results.

Feel free to contact Susan for more information or help with completing your Google Local Business Listing.

Are you using Google Local Business Listing? How’s it going for you?

[Image: RT]