Inside Advice about Launching your Website

I caught up with Mary Verstraete, CEO of the Center for Coaching Excellence recently to ask some questions about her recent website launch. I hope her answers will be an encouragement and help to those who are considering a website launch or re-launch.

**Please note** This is not a paid endorsement of my company, this is Mary’s opinion, but I want to say thank you in advance for the positive feedback she shares in the interview.

Take it away, Mary!

Q1. What aspect of your website launch took the most time for you?

Gathering the content—which required attention to branding image, tone, flow, relevancy, phraseology, and proper grammar usage. We had three writers and creating “one voice” was vital.

Q2.  What surprised you the most about the process?

The amount of detail that comprises a site and the needed concentrated focus it demands. One main surprise element that we discovered was the smooth process that is possible with a knowledgeable, organized, and efficient website designer who leads the process from beginning to end. Beth Cole guided us every step of the way and we knew step by step what we needed to complete. She was observant if she felt an important element was missing and knew how to create and develop what we needed. She knew what questions to ask us and was collaborative throughout the process.

Q3.  If you had it to do over again, would you change anything?

My experience was superb and I wouldn’t change anything except allot more time in my schedule to tend to the website process.

Q4. What is your top piece of advice for someone who is considering a new website or website makeover?

Ensure that your website designer is knowledgeable, organized, and an efficient manager who can lead the process from beginning to end, pays attention to detail and someone you can count on and enjoy working with on the project.

Thanks to my team (including the best Joomla wrangler ever, @vivclark) and the entire team at CCE!