What is it about marketing that stops you from doing it?

Marketing is kind of a big deal

by Beth Cole

I had a great time last week at Marketplace 2010, the small business conference sponsored by the Center for Rural Affairs (CFRA) in Nebraska. I had a hard time choosing from the concurrent sessions. I ended up with mostly sessions on marketing because I always want to improve and grow in this area, for myself and for my clients.

Judging from the packed house in all the sessions I attended, marketing is kind of a big deal for most small businesses.

There was a lot of energy around social marketing, you know, how to do the Facebook, Twitter, LinkedIn thing. But there was just as much talk around traditional marketing, knowing your prospects, putting it all together in a plan, knowing how your website fits into the strategy, etc.

In working with small businesses, I have found marketing, especially defining ideal clients, as a stumbling block for many.

So I’m just curious, is there anything about marketing that stops you from doing it?

Please fill in the blank and don’t be shy now.

What stops me from marketing is_____________________________________.