Why Your Offer is Not About You

I was watching the American Idol finale last week (yay Lee!) and couldn’t help but notice the Ford Fiesta advertising strategy. Did you see it?

The ad was plugging the “hands-free” features of the car.

There was lots of jumping, like young people jumping off buildings, not in a suicide type way, but a happy way, like catching air. It looked almost like the jumps were synchronized to bright and happy music.