Why Your Offer is Not About You
I was watching the American Idol finale last week (yay Lee!) and couldn’t help but notice the Ford Fiesta advertising strategy. Did you see it?
The ad was plugging the “hands-free” features of the car.
There was lots of jumping, like young people jumping off buildings, not in a suicide type way, but a happy way, like catching air. It looked almost like the jumps were synchronized to bright and happy music.
There was lots of movement and energy.
Lots of freedom.
There were unicyclists (hands free) carrying umbrellas, smiling happily.
The coolest part?
They didn’t show the car. Well, for about 3 seconds they showed it.
So what can we learn about marketing from the Ford Fiesta ads?
Well, I think the lesson is this: It’s not about the car.
In other words, your offer is not about you, what you do, your features, your process, blah, blah, blah.
Your offer is about your client and what they need and want.
So if you’re a coach or a consultant you’re like the bridge to that happy place every client wants and needs.
That’s what you’re offering, right? Not the bridge but the happy place.
Your clients don’t care about coaching or your process.
All they want to know is “How will my life be better or different after working with you?”
So tell them.
You can do it. I’m with you all the way.
—-
Beth Cole is a web consultant and business coach specializing in small business launches. Tweet with her @websrvnt, comment on her blog or say hello on Facebook.
No Responses to “ Why Your Offer is Not About You ”