I was watching the American Idol finale last week (yay Lee!) and couldn’t help but notice the Ford Fiesta advertising strategy. Did you see it?

The ad was plugging the “hands-free” features of the car.

There was lots of jumping, like young people jumping off buildings, not in a suicide type way, but a happy way, like catching air. It looked almost like the jumps were synchronized to bright and happy music.

Friday LiFT #4, by Beth Cole

This is a feature called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

Today I want to send a LiFT out to Linda Hedberg of LifeStories Coaching. Linda has been quietly impacting lives for many years as she stays true to her calling, trusts God, and believes the best about her clients.

Have you lost your flicker?

by Beth Cole

As long as a candle has plenty of wick and air it will keep flickering and giving off light. But watch out. Too much air too fast will blow it out. So will not enough. And even a sprinkle of water will quench it fast.

Your business is kinda like that precious light and I want you to protect your flicker from going out from too much to do, not enough boundaries, or too many Debbie Downers.

Friday LiFT #3, by Beth Cole

This is a new feature called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

The doorbell rang yesterday and it was the florist. Imagine my surprise when she handed me the cheeriest bundle of bright pink, green and cute flower balloons —– with curly ribbons aplenty.

One thing I absolutely love is a clean house. I love the smell of lemon, freshness, and seeing a clutter free space.

BUT.

I hate to clean.

I have had cleaning help off and on so I get the RESULTS I want without any effort, but you know what? I think I enjoy my clean house that much more when I do the cleaning myself.