Why Your Offer is Not About You

I was watching the American Idol finale last week (yay Lee!) and couldn’t help but notice the Ford Fiesta advertising strategy. Did you see it?

The ad was plugging the “hands-free” features of the car.

There was lots of jumping, like young people jumping off buildings, not in a suicide type way, but a happy way, like catching air. It looked almost like the jumps were synchronized to bright and happy music.

Friday LiFT #4

Friday LiFT #4, by Beth Cole

This is a feature called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

Today I want to send a LiFT out to Linda Hedberg of LifeStories Coaching. Linda has been quietly impacting lives for many years as she stays true to her calling, trusts God, and believes the best about her clients.

10 Questions to Help You Beat Business Burnout

Have you lost your flicker?

by Beth Cole

As long as a candle has plenty of wick and air it will keep flickering and giving off light. But watch out. Too much air too fast will blow it out. So will not enough. And even a sprinkle of water will quench it fast.

Your business is kinda like that precious light and I want you to protect your flicker from going out from too much to do, not enough boundaries, or too many Debbie Downers.

Friday LiFT #3

Friday LiFT #3, by Beth Cole

This is a new feature called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

The doorbell rang yesterday and it was the florist. Imagine my surprise when she handed me the cheeriest bundle of bright pink, green and cute flower balloons —– with curly ribbons aplenty.

What motivates you?

One thing I absolutely love is a clean house. I love the smell of lemon, freshness, and seeing a clutter free space.

BUT.

I hate to clean.

I have had cleaning help off and on so I get the RESULTS I want without any effort, but you know what? I think I enjoy my clean house that much more when I do the cleaning myself.

Book Review: Everyone Communicates, Few Connect

This is a book review of Everyone Communicates, Few Connect, by John Maxwell

by Beth Cole

Choosing colors in web design

I love the contrast of black and white but imagine a world with strictly black and white design.

Yuck.

I wouldn’t like that for very long, would you? Think of all the beauty we would miss if we didn’t have color.

Friday LiFT #2

Friday LiFT #2, by Beth Cole

This is a new feature called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

This week I want to write about Allison Johnson, author and professional coach, owner of Resurrected Girl Life Coaching.

10 Questions to Ask Before you Choose a Web Designer

Questions to Help You Interview a Web Designer

by Beth Cole

How did you choose your last web designer? Was it because of a referral, possibly?

I think referrals are an awesome way to find a great web design partner, but in addition to checking out design portfolios you might also consider interviewing your next web designer with questions like these.

Friday LiFT

I want to start a new feature on my blog called Friday LiFT where I write about everyday people (I mean non-celebrity people like you and I) who inspire me to grow, change or do life better.

There are so many people that fit into this category, it’s hard to know where to start (and I will want more Fridays for all the cool people I have met), but I’m going to jump in and start today with coach Kara Burian, @Karabu_9.