A Website Launch Checklist

The Big Picture Web Launch Checklist

By Beth Cole

Here’s a handy big picture website launch checklist to sum up the Website Launch Series that finished last week.

Check out the other post articles here….

1. Laying the Foundation;
2. Content;
3. Design;
4. Promotion.

Here’s the checklist:

What is it about marketing that stops you from doing it?

Marketing is kind of a big deal

by Beth Cole

I had a great time last week at Marketplace 2010, the small business conference sponsored by the Center for Rural Affairs (CFRA) in Nebraska. I had a hard time choosing from the concurrent sessions. I ended up with mostly sessions on marketing because I always want to improve and grow in this area, for myself and for my clients.

Book Review: The Vertical Self, by Mark Sayers

Review of The Vertical Self, by Mark Sayers

by Beth Cole

“I don’t want to be a Christian dork.”

This is one fear that prevents many believers (myself included)  from stepping into the life and the identity God has prepared for us.

What is Involved in a Website Launch, Part 4 – Promotion

18 Ways to Promote Your Website

by Beth Cole

This is the fourth article in our Website Launch series, here are links to previous articles about laying the groundwork for your site, figuring out your content, and communicating through design.

There are lots of ways to generate traffic to your website. To put these tools in perspective, try visualizing your website as the hub and your marketing tools as spokes in a wheel leading toward the hub.

The marketing tools you use will depend on what works with your target market and your personal preferences. Any tools you choose should be in addition to rich keyword phrases you have already incorporated into your site to gain traffic from keyword searches.

Books for Bloggers from BookSneeze

I am the biggest book dork. When I read about publisher Thomas Nelson’s BookSneeze book review program for bloggers I said, “Count me in!”

Anyone can apply to be a book reviewer, after acceptance you will be able to choose a book to review and in exchange you agree to write a short review on your blog.

The books I will be reviewing may be business related, but they will more likely pertain to the bigger picture of life. I am hoping these reviews will be an encouragement to you, much like I have been encouraged by other people’s reviews.

My first review will be The Vertical Self, by Mark Sayers, and I am looking forward to sharing it with you. I may review other books that aren’t part of the BookSneeze program, too.

What do you think, are you going to become a book reviewer, too?

Inside Advice about Launching your Website

I caught up with Mary Verstraete, CEO of the Center for Coaching Excellence recently to ask some questions about her recent website launch. I hope her answers will be an encouragement and help to those who are considering a website launch or re-launch.

The Story of the Bird and the Window

Like many of you, I work out of my home office (love it btw) and the strangest thing has been happening the past few months.

I am hunkered down over my keyboard click clacking away and I hear this bumping sound which I can’t quite put my finger on.  There isn’t a word to describe how it sounds (think bird beak on glass) but maybe kinda like shlack, shlack….shlack.

Congrats to CCE!

I want to send a big shout out and congrats to the Center for Coaching Excellence on their recent website launch.  It was a privilege to work with CEO, Mary Verstraete and her team to bring the website to life. Mary had this to say about our project…

What is Involved in a Website Launch, Part 3

I began this series talking about the purpose of your website, followed by the content and main actions. Today I want to write about my favorite topic, design.

What is Involved in a Website Launch, Part 2

The second phase of launching a website builds on the foundation you have set in Phase 1 and it is all about content. Notice, we haven’t spent an ounce of energy on design yet, for the designer can’t possibly know where to place that “Contact Us” button if he doesn’t know your primary actions.